I get a lot of emails for this blog. It surprises me every day, but I do. I get emails from talented and not-so-talented people. One of the recent emails I got was asking me to share an infographic on the growing business of craft beer. This is a subject that has recently been under discussion a great deal, both in my private life, and in my beer life. I thought that this was a nice contribution to share with you all, so I hope that you enjoy!
The rise
of craft beer has been a noticeable trend throughout the last decade. More and more people seem to moving away from
the big 3 light beer companies in favor of locally brewed craft beer. Those big 3 still have a strangle on the
marketplace but the craft beer industry is on a steady rise. John Laloganes and
Phil Mott, both Assistant professors at the Kendall College School of Hospitality
along with the students at Kendall College helped to provide valuable insight
into the craft beer industry as a whole which resulted in the infographic seen
below:
Some
key takeaways from the study and info graphic are as follows:
·
Craft brewers provide an estimated 103,585 jobs
in this United States alone which includes serving staff in brewpubs.
·
Sales of craft beer nearly doubled from 5.7
billion in 2007 to 12 billion in 2012.
That number is expected to triple to over 36 billion in 2017.
·
There are 2,403 breweries in 2012 which is the
highest amount since the 1880s.
·
Irish Red’s pair well with burgers while Stouts
pair well with deserts like Chocolate cake.
·
Nearly half of consumers would be interested in
trying more craft beers if they knew more about the beers and where to find
them.
·
Baby Boomers (32%) don’t enjoy craft beer as
much as Millenials 43%
·
A total of 36% of consumers enjoy drinking craft
beer.
The
numbers don’t lie. Get out and enjoy a
craft beer with your fellow craft beer fans.
Cheers!
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