Chick Beer. I saw it while I was out shopping the other day. It stopped me in my tracks. I thought it was a joke. What is wrong with drinking regular craft beer? Why do women need a beer of their own? I haven't tried it so I can't say I don't like it... but this name and marketing might turn me off from trying it. I don't call myself a chick (beergirl, yes), and I am not drawn to pink things. I can see how the pink six pack will stick out on the shelves of liquor stores.
What are your thoughts on it? Have any of you tried it? Am I being overly sensitive?